About Tribe NIL
Tribe NIL is the nation’s first Jewish focused NIL initiative, empowering NCAA student-athletes through financial support, brand-building and leadership development rooted in Jewish values. Our mission is to support a generation of proud and visible Jewish leaders in sports and beyond.
Founded in 2025 by Eitan Levine and Jeremy Moses, two storytellers with deep roots in sports and Jewish identity, Tribe NIL exists to elevate athlete voices and create lasting impact through the power of NIL.
Why We Exist
Jewish athletes are often underrepresented in sports yet carry the weight of representing an entire community, especially as antisemitism rises on college campuses. At the same time, most NIL deals go to a small percentage of athletes, leaving many without access to support or visibility.
Tribe NIL changes that. We celebrate Jewish pride, amplify athlete stories, and turn collective passion into direct impact. Through mentorship, community, and brand partnerships, we’re building a future where Jewish athletes can thrive on and off the field.
WHAT IS NIL?
NIL stands for Name, Image, and Likeness, and it allows college athletes to earn money by doing things like signing autographs, appearing in commercials, or promoting products - getting paid for who they are, not just how they play.
For a long time, schools and the NCAA made millions off these athletes, while the athletes couldn’t earn a dime or else they would lose their eligibility to play collegiate sports. That changed in July 2021, when new rules went into effect allowing college athletes to profit from their own name, just like anyone else could.
Now, they can support themselves, help their families, and build their futures while still in school. It’s about fairness and finally giving them the opportunities they’ve earned.
Our Founders
EITAN LEVINE
Eitan Levine is a New York-based writer and comedian whose work has made its mark across a wide range of platforms. He has been featured on Jimmy Kimmel LIVE, Late Night with Stephen Colbert, The Daily Show, Extra, Access Hollywood, The Kelly Clarkson Show, and more. Eitan has written for top publications such as The New York Times, New York Magazine (The Cut), and Reader's Digest, as well as for major companies including Amazon, Sony, Nike, Red Bull, JEEP, Audible, and TruTV. Eitan's 2022 Jewish Man on the Street videos went viral, amassing over 55 million views and 5 million likes to date. His other credits include writing for the Emmy-winning sports segment 5 for Fischler, being a finalist for the MLB FanCave in 2013, and having his live show series Apartment Fest featured in The New York Times.
JEREMY MOSES
Jeremy Moses is the co-founder and CEO of Tribe NIL. A seasoned comedian, writer, and producer with over 10 years of experience in television, he has contributed to several late-night comedy shows, including The Nightly Show with Larry Wilmore, Desus & Mero on Viceland, and VICE Live. Jeremy's expertise spans a range of unscripted comedy and sports projects, having worked with notable brands like VICE, BuzzFeed, and The Game Day. He also served as the show producer for a live, two-hour daily comedy sports show on Prime Video.
Our Board
-
![]()
BEN LYONS
-
![]()
ETHAN ZOHN
Help Launch the First NIL Platform for Jewish Student-Athletes
Your early support goes directly to athletes, program infrastructure, and storytelling campaigns.
Your support helps us:
Launch guaranteed NIL support for our first class of athletes
Build media campaigns to tell their stories
Provide mentorship, branding, and identity-based support
Develop infrastructure for long-term, self-sustaining impact
