BEN LYONS

Ben Lyons is an Emmy Award-winning on-air talent, producer, and brand marketing strategist, specializing in the art of "Sports Storytelling." Currently, he contributes to TNT Sports and hosts NBABet for NBA-TV. In 2024, Ben launched 62.52, his own brand marketing company focused on elevating sports storytelling. Through 62.52, h e partners with a range of notable clients, including Stagwell's SPORT BEACH, REVEL Moments, Talkalytics, CLLCT Media, Rock The Vote, Athletes Unlimited, and Meadowlark Media. Beyond his on-camera presence, Ben has proven himself as a skilled producer and storyteller, working behind the scenes on a variety of original film, television, and digital projects.